I run paid acquisition for B2B SaaS companies. I embed with the team, set the strategy, and bring dedicated channel specialists who execute.
15 years — in growth marketing — venture-backed companies and companies I founded
5x — built and scaled the paid acquisition engine from zero
3 experts — on every engagement — strategist + two channel specialists
I've spent 15 years in growth marketing. I led paid acquisition at venture-backed companies where I built the function from zero — owned the budget, set the pipeline targets, reported to the board. I spent the rest of that time founding companies where I was the entire growth team.
Along the way I kept seeing the same problem: B2B SaaS companies hand their most measurable growth channel to agencies that assign junior generalists splitting time across dozens of accounts. The company spending $50K a month on ads gets a 26-year-old account manager who's also running campaigns for a DTC shoe brand and a local dental chain.
The companies that win at paid acquisition have a senior operator who owns the function and channel specialists who live in the platforms daily. That's what Moto is.
Every engagement is led by me. I set the strategy, build the roadmap, own the attribution, and sit in your growth meetings alongside your marketing team.
I bring two dedicated channel specialists who work on your account:
Works exclusively with B2B SaaS companies — every dollar spent, every test run, and every insight feeds back into a playbook that's constantly improving. What we learn across accounts sharpens outcomes for everyone we work with.
Audience building, ABM, creative testing, conversion optimization. Led by someone with direct LinkedIn platform experience optimizing campaigns for enterprise advertisers.
The paid channels are the entry point. Once we're embedded, the work extends into everything that makes those channels produce revenue — rebuilding targeting architecture, setting pipeline targets with your sales team, advising on attribution and the data plumbing that connects spend to closed deals, and pressure-testing your ICP and messaging based on what we see in the performance data.
Connor drove a 300% increase in top-line revenue in under 6 months. He immerses himself in your situation and tailors his strategy to your specific business needs.
— Noah Kotlove, CEO, Berry Street
When I'm not in ad accounts or growth meetings, I'm training for triathlons, planning the next ski trip, exploring new restaurants, or finding an excuse to travel somewhere I haven't been yet. Based in Minneapolis.